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Most social media platforms provide insights into how content performs. These metrics can help you understand what your audience finds useful. For example: Posts that are saved or shared Videos that are watched fully Topics that generate engagement By reviewing this data, you can refine your content strategy over time. Focus on what works well and adjust what doesn’t. Important compliance note: Ensure that performance-driven content still remains balanced, factual, and compli

Your profile is often the first point of contact for potential clients. It should clearly communicate: What you do Who you help How to take the next step Clarity is essential. Avoid overly complex or vague descriptions. For example: “Helping first-time buyers understand mortgage options | Get in touch to learn more” This keeps expectations clear and avoids misunderstanding. Important compliance note: Profile descriptions should be clear, fair, and not misleading , and should

For brokers operating in specific areas, local content can be highly effective. Sharing insights about local property markets, trends, and conditions helps position you as a knowledgeable source within your area. Examples include: General market updates Property price trends What buyers might expect locally This makes your content more relevant to your audience. Important compliance note: Ensure all market commentary is accurate, evidence-based, and not misleading , and clear

Posting content is only one part of building a presence. Engagement - replying to comments, answering questions, and interacting with your audience - is equally important. When you respond to people, you demonstrate accessibility and professionalism. It also encourages further interaction, which can improve visibility. Simple actions make a difference: Replying to comments Answering questions clearly Acknowledging engagement These interactions build relationships over time. I

One of the biggest challenges brokers face with social media is maintaining consistency. It’s common to post regularly for a short period, then stop when results don’t appear immediately. However, social media growth takes time. It builds gradually through repeated visibility. Consistency helps your audience become familiar with you. The more often they see your content, the more likely they are to remember and trust you. You don’t need to post every day. A simple, sustainabl

While facts and figures are important, stories are often more engaging and memorable. Sharing real scenarios—such as helping a client navigate a complex situation—can make your expertise more relatable. For example: “A client believed they wouldn’t be approved, but after reviewing their situation, we identified a suitable approach…” This type of content helps your audience understand how your knowledge applies in real situations. It also builds trust by showing outcomes, rath

Most people think reaching big numbers on social media takes weeks of planning, expensive ads, or going viral by luck. It doesn’t. You can get your content in front of tens of thousands of people in under 30 minutes —if you know where attention already is and how to tap into it. This isn’t about hacks. It’s about leverage . Let’s break it down. 1. Stop Posting Into the Void — Borrow Existing Audiences The biggest mistake? Posting to your own feed and hoping people show up. In

Short-form video has become one of the most effective ways to reach and engage an audience. Across platforms like Instagram, LinkedIn, and TikTok, video content consistently receives more visibility and engagement than static posts. For brokers, this presents a clear opportunity. Video allows you to explain topics quickly, demonstrate expertise, and build familiarity with your audience. It also helps humanise your brand—people can see and hear you, which builds trust more eff

Many brokers struggle with what to post—but often, the answer is already in front of them. Every day, clients ask questions: “Can I get a mortgage with bad credit?” “How much deposit do I need?” “What does a broker actually do?” These are not just questions - they are valuable content opportunities. If one client is asking, many others are likely wondering the same thing. By turning these questions into posts or videos, you create content that is directly relevant and genuine

There’s a common trap many brokers fall into—they try so hard to look professional that they become forgettable. Logos, stock imagery, and corporate messaging often blend into the background. Nothing stands out, and nothing sticks. But here’s the reality: people connect with people, not brands. That’s why personal branding has become so important. When you show your face, speak directly to your audience, and share your perspective, you become more relatable and recognisable.

Scroll through most brokers’ social media and you’ll notice a pattern: rates, promotions, “get in touch,” repeated over and over. It’s not that this content is wrong - it’s just not very effective. People don’t open social media looking to be sold to. They’re there to learn, explore, or solve a problem. When your content feels like an advert, it’s easy to scroll past without a second thought. The brokers who grow fastest understand something simple: attention is earned throu